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Route 4 NewsExplore Route 4Explore Route 4 is a marketing campaign designed by the Route 4 new car dealers and the City of Fairfield. The campaign’s main focus is to attract potential new customers outside of the City of Fairfield to come to Route 4 and shop the businesses. The Route 4 new car dealers and the City of Fairfield are funding the marketing campaign. The Fairfield Chamber of Commerce works with the City of Fairfield and new car dealers on Route 4 on the marketing campaign. The Chamber works with the businesses to be on the Explore Route 4 website and be part of the campaign. The Chamber offers businesses the opportunity to place coupons on the website to build increased traffic in their store. The television ads, billboards and website will continue in this ongoing marketing campaign. There will be different “special” events held during the year to tie in with the promotion and further promote Route 4. For further information and details on the Explore Route 4 campaign, call Kert Radel at the Fairfield Chamber of Commerce: 881-5500. |
